d2 builds yes - but WoW builds are (not expert here!) based on many many skills usable at the same time. That's a difference
I see your point, but can you really compare WoW, which differs in so many ways? Its gameplay is based around playing in groups, while D3 offers you the option to see every single piece of content playing solo. Classes in D3 don't really have roles (sure, barbarian looks like he can be better tank than demon hunter, but it's more of a playstyle matter than 'role'), so things like healing, or tanking skills aren't needed here at all. I, myself, would love to have say ~20 skills to choose from, but it really doesn't feel different than d2, that's why i'm optimistic. At least till I'll get to 60